Why documents Fail?

Why documents Fail?

I was watching this Jeff Patton’s presentation on “Why Documents Fail And What You Can Do About It”. You can watch it here. Here are my understandings and my derivations : Shared documents isn’t shared understanding: Just because you are sharing your documents doesn’t mean that the team has received a shared understanding. The era … Continue reading

Growth Hacking & Business Analysis

Growth Hacking & Business Analysis

Have you heard of this bad-ass buzzword recently? Curious enough to know more. Growth hacking is a marketing technique which aims to attract users at a relatively low cost and primarily by means of technological integration.The terms is a buzzword and is typically applied to marketing strategies used by newly-formed companies, which don’t have the … Continue reading