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Why documents Fail?

Why documents Fail?

I was watching this Jeff Patton’s presentation on “Why Documents Fail And What You Can Do About It”. You can watch it here. Here are my understandings and my derivations : Shared documents isn’t shared understanding: Just because you are sharing your documents doesn’t mean that the team has received a shared understanding. The era … Continue reading

Growth Hacking & Business Analysis

Growth Hacking & Business Analysis

Have you heard of this bad-ass buzzword recently? Curious enough to know more. Growth hacking is a marketing technique which aims to attract users at a relatively low cost and primarily by means of technological integration.The terms is a buzzword and is typically applied to marketing strategies used by newly-formed companies, which don’t have the … Continue reading

And Action!!!

As a new emerging career stream, not everyone fully comprehends the role of a business analysis. The scope may vary depending on the organization, size of the project, and even cost. Business Analyst job description not only differ by the above mentioned factors but is also subject to change with time on a project (or … Continue reading